The person reading your AI answers

How this started

I’ve been on both sides of the marketing counter: the shop owner reading the invoice and wondering what the money actually bought, and the marketer who sent it. That fact explains everything else on this page.

In 2008 I partnered on a window-tinting shop in the Folsom, California area. Google had just introduced star ratings for businesses, and I understood immediately what that was going to mean: what a machine displayed next to your name was about to decide who walked in your door. I watched local search get invented from behind a shop counter — and I learned marketing the way owners do, by study and trial and error, until we held the #1 spot in Google’s local results for Folsom, continuously.

Other owners started asking how we did it. One, then another. In 2010 I convinced a tech-savvy friend to co-found New Age Internet Consulting: SEO, search ads, Google My Business — the service now called Google Business Profile — and social media marketing. By 2012 we had earned the Google AdSense for Agencies award for selling over $1 million in ad spend, with more than two dozen clients trusting us with their marketing.

In 2014 I went back to the tint shop full-time — it was my first commitment — while my partner pursued a client opportunity in the marine industry. New Age wound down gently and still serves its long-term clients. In 2015 I opened Gold Country Window Tinting in Amador County, California, and owned its search results with a website I built by hand and was proud of.

In spring 2020, an illness ended my ability to work on cars. I was devastated. My wife and I moved from the Sacramento area to Fargo, North Dakota — family is here, and so was time to learn new skills. From 2021 through 2025 I worked through dozens of courses on edX: Python, web development, SQL and database management, semantic AI, agentic AI, advanced prompting, and more. The coursework turned into shipped pages along the way — landing pages for events, animal-health blogs, a gaming-server site called Inverted Servers out of Nova Scotia. It took a few years, but I returned to full health, and I’d spent them retooling: the thing I’d watched begin in 2008 — machines deciding which local businesses get found — was happening again, and this time the machine answers in full sentences.

That’s what OptiVisAI is: both halves of my working life aimed at the same problem. I started it to ensure quality and trust — the trust triangle below is that idea written down — and I hold it to the standard I’d have demanded back when I was the one across the counter: show me the transcript, cite every claim, and never promise what an AI will say, because nobody can. Our results page is that standard in practice.