Observe. Verify. Advocate.
Every month, we record what AI assistants say about your business, check each claim against proof, and fix the sources that got it wrong. Every finding comes with its citation — you see the transcripts, the sources, and the fixes.
Observe — we record what AI says about you
We start with the questions your customers actually ask. Discovery questions, where nobody names you — "who does ceramic tint near me." Comparison questions with conditions attached — "who's open Saturdays and takes walk-ins." Factual questions about your business — hours, prices, what you offer. And reputation questions — "is this shop legit."
We put those questions to the assistants people actually use — the ones that search the web before they answer — and we capture both the answer and the sources it cited. The citations matter: they tell us where every answer came from.
One run proves nothing, because assistants vary their answers. So we repeat each question. When we report a change, it's a real change — not noise that happened to land in your favor.
Verify — every claim gets checked against proof
Every fact about your business gets a canonical record with proof behind it: hours, services, credentials, service area, phone. Not what a directory thinks — what you've confirmed is true.
Then we hold each AI answer against that record, claim by claim. Every claim lands in one of three buckets: correct, wrong, or missing.
A wrong answer isn't the end of the trail — it's the start. We trace it back to the source that misled the assistant, because that source, not the assistant, is what we can fix.
Advocate — we fix what AI reads
AI has no memory of your business — it only knows what it reads. So we fix the reading list: listings corrected, duplicate profiles cleaned up, schema installed on your site, and answers published for the questions assistants research on your customers' behalf.
Each cycle surfaces your top three gaps — never more — each with a fix that's ready to use. A short list that gets done beats a long one that doesn't.
Then the loop closes. The next cycle re-runs the same questions and reports what was fixed, what regressed, and what's new — with before-and-after transcripts behind every claim.
The honest part
Nobody can promise what an AI assistant will say — anyone who guarantees a mention is guessing. What we promise is narrower and checkable: accurate sources, documented fixes, and a re-test that shows whether the answers moved.
The five gaps that hide a business from AI
Everything we find sorts into one of five gaps. Naming the gap is what makes the fix specific.
- Entity gap Fixed first
- AI isn't sure which business you are — duplicate listings, a name too generic to pin down, a practitioner who shares a name with someone better known. We clean up the duplicates and make your name unmistakable everywhere it appears. An ambiguous business can't be recommended reliably, so this gap gets cleared before any other.
- Retrieval gap
- The sources AI reads don't include you. The assistant cites a directory for your kind of question, and you're not in it. We get you listed — correctly — on the sources it actually cites.
- Accuracy gap
- AI says something about you that's wrong — old hours, a dead phone number, a service you no longer offer. We correct the surface that fed it the bad fact, then re-test and report.
- Coverage gap
- Customers ask questions nobody has answered. Assistants run searches on your customers' behalf, and no page you control answers them. We write the answer and publish it where assistants can find it.
- Structure gap
- Your site doesn't say it in a way machines can read. The facts are on the page, but not in the structured markup assistants parse. We install schema so your site states its facts in a machine-readable form.
What you actually receive
Every deliverable is a document you can hold us to. These are mock-ups — illustrative, not client data.
Schema block
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"name": "Example Tint Co.",
"telephone": "+1-701-555-0100",
"openingHours": "Mo-Fr 09:00-18:00",
"sameAs": [ "…" ]
}Listing correction
Listing shows
Example Tint Co — 418 Main Ave — closed Saturdays
Verified record
Example Tint Co. — 412 Main Ave, Suite B — Sat 9am–3pm
Monthly delta email
Fixed
Assistants now cite your site for walk-in availability. Corrected listing confirmed by re-test.
Regressed
One directory reverted your Saturday hours. Correction re-filed; on next cycle's watch list.
New
Customers ask about ceramic tint pricing, and no source you control answers it. Draft answer page attached.
Where each plan picks this up
- Baseline Audit$499one-time
The loop run once: a grounded baseline of what AI says about your business, your top three gaps, and the fixes to close them.
- Advisory$599/month
The loop every month. We hand you the fixes, ready to install; you put them in place.
- Concierge$1,299/month
The same loop, and we install the fixes for you — listings, schema, cleanup, done.
Every plan starts with the free check. Compare what each plan includes
See what AI says about your business
On a short call, we show you what three assistants answer about your business today, which sources they cite, and one obvious gap — free, no obligation.
Free AI Visibility Check